The Best Practices for Landing Pages

Create something that really matters

Are you in need of a landing page that really “pops?”  Something that won’t just drive eyes to your site, but actual leads to your business?  Brandendo is here to help give you a little guidance on the best practices you can do to make sure your landing page isn’t just SEO text, but something clients can actually use!

Clear and Concise Messaging:

Keep the content on your landing page focused and concise. Clearly communicate the purpose and value proposition of your product, service, or offer. Use clear and compelling headlines, subheadings, and bullet points to highlight key information.

Engaging Headline:

Craft a compelling headline that grabs the visitor’s attention and encourages them to stay on the page. The headline should be concise, benefit-oriented, and aligned with the visitor’s expectations.

Compelling Call-to-Action (CTA):

Place a prominent and visually appealing CTA button on the page. Use action-oriented language that clearly communicates the desired action, such as “Sign Up,” “Get Started,” or “Buy Now.” Make sure the CTA stands out and is easy to click.

Relevant and High-Quality Images:

Use relevant and high-quality images that support your message and appeal to your target audience. Avoid using too many images that may distract or slow down the page load time. Optimize image file sizes without compromising quality to ensure faster loading.

Mobile-Friendly Design:

Design your landing page with a responsive layout that adapts well to different screen sizes, particularly for mobile devices. Ensure that the page is easily readable and navigable on smaller screens.

Minimal Form Fields:

If you have a form on your landing page, keep it as short as possible. Asking for only essential information reduces friction and increases the likelihood of form completions.

Social Proof and Testimonials:

Incorporate social proof elements, such as testimonials, reviews, or logos of well-known clients or partners, to build trust and credibility.

Visual Hierarchy:

Use visual cues like headings, subheadings, bullet points, and contrasting colors to create a clear visual hierarchy. This helps users scan the page and quickly understand the main points.

Page Speed Optimization:

Optimize your landing page for fast loading times. Compress images, minify code, and leverage browser caching to ensure a smooth user experience.

A/B Testing:

Test different variations of your landing page to evaluate their effectiveness. Experiment with different headlines, layouts, CTAs, and other elements to optimize conversion rates.

Remember that the specific requirements for content length, image sizes, and other elements can vary depending on the context, industry, and target audience. It’s essential to monitor and analyze user behavior, engagement, and conversion rates to continuously improve your landing page’s performance.


Take the first step in optimizing your company’s website.