Understanding Geo-Fencing and Its BenefitsGeo-fencing, a leap in tech wizardry, employs GPS or RFID to establish invisible barriers around targeted locales. Crossing these digital lines with a mobile device sparks tailored marketing maneuvers—be it an SMS alert, a...
Grasping the Essence of OTT and CTV MarketingOTT, an acronym for Over-The-Top, describes the internet-enabled broadcast of film and TV content, sidestepping the need for traditional cable or satellite intermediaries. Icons in the OTT sphere, such as Netflix, Hulu, and...
Diving into the Wonders of OTT/CTV AdvertisingOTT (Over-the-Top) advertising catapults TV content directly via the internet, sidestepping the conventional pathways of cable or satellite networks. This term embodies a sweeping range of streaming media delivered...
